Emergency Public Relations

Crisis Management in a 3.0 World
Alan B. Bernstein and Cindy Rakowitz

The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. Catastrophic news and other unanticipated event greatly affect business. As everyone knows from the classic Boy Scout mantra, it is always best to be prepared.

Emergency Public Relations: Crisis Management in a 3.0 World penned by authors Alan B. Bernstein and Cindy Rakowitz teaches readers the art and science of crisis management and rapid response to PR emergencies.